So I was just watching The Daily Show with Jon Stewart, and the 5 Hour Energy commercial came on. There are a lot of different ones, but this one always bothers me:
Just kidding, I can't find it on Youtube.
Anyway, this particular commercial that I'm talking about starts out talking about all of the things that we do in the morning to get our coffee such as "fuss with it, carry it, make it, wait for it," etc. During this they show people spilling coffee on themselves, waiting in the longest lines you've ever seen, and just being extremely over dramatic. Then it goes on to tell you how fast and easy 5 Hour Energy is. They show a guy drink it, look at his watch, and sit down to read a newspaper, or something along those lines.
Now clearly the rhetoric is trying to convince you that coffee is very difficult to have in the morning, and 5 Hour Energy is the obvious solution to this hassle.
That would be all fine and dandy, but it just doesn’t work in the commercial. At least not for me. I’m not a big coffee drinker, but occasionally I’ll make myself a cup in the morning if I’m feeling extra tired, and sometimes I’ll stop at a coffee shop and pick one up, so I know that it’s really not that difficult. Plus their target audience in this commercial is people that are regular coffee drinkers, and I assume that they all have their coffee routine down pretty well (I assume this because even with how rarely I drink it, I can do it quite efficiently). If my assumption is correct, this commercial is essentially trying to fix a problem does not exist.
I’ve seen other 5 Hour Energy commercials that focus on the fact that it gets you over “that 2 o’clock feeling,” and that there’s no crash, etc. Those all make sense, and work to fix something that is a problem that many people have. This commercial in particular just seems to dramatize something that I’ve never heard people complain about, and ends up seeming comical rather than persuasive.
I’ve seen other 5 Hour Energy commercials that focus on the fact that it gets you over “that 2 o’clock feeling,” and that there’s no crash, etc. Those all make sense, and work to fix something that is a problem that many people have. This commercial in particular just seems to dramatize something that I’ve never heard people complain about, and ends up seeming comical rather than persuasive.
These commercials struck me as silly, as well. I'm not much of coffee drinker and I absolutely abhor energy drinks (most of them are absolutely terrible for you).
ReplyDeleteYeah, I agree. The advertisers of "5 Hour Energy" make it seem as though it's hard to procure a cup of coffee in the morning. That's completely untrue, however, as there seems to be an endless supply of Dunkin' Donuts and Starbucks strewn around every major street in America.
ReplyDelete